September 11, 2001, is a day no American will ever forget. Terrorists hijacked four commercial planes with two crashing into the Twin Towers of the World Trade Center in New York City collapsing both, another hitting the Pentagon in Washington, D.C. and the last one went down in field in Pennsylvania when the crew fought back.

Over 3,000 people died that day and countless more since. Courageous men, women, and search dogs rushed to help survivors. This day also marks the largest single-day loss of emergency responders in U.S. history. 

441 firefighters, police officers, and paramedics lost their live on 9/11 trying to help tens of thousands of people near Ground Zero. We will never forget. 

This year is the 25th anniversary and people are remembering those lost. Anheuser-Busch announced they will re-air the iconic Budweiser's 2002 “Respect” commercial for just the fourth time. 

It originally aired as a Super Bowl Ad in 2002 which left people speechless, covered in goosebumps, and teary eyed. The commercial evoked emotion through visual imagery of the powerful Clydesdales crossing the Brooklyn Bridge and into Battery Park, then a taking a solemn bow to the Manhattan skyline with mournful music. The only words that appeared were at the end on a black screen and simply stated "We'll never forget." 

It is considered one of the greatest Super Bowl Ads of all times for its respectful tribute to the September 11 victims. 

Former Senior Executive at Anheuser-Busch, Bob Lachky, said it took three weeks to train the Clydesdales to bow. They managed to do the impossible and get approval from members of Congress, the advertising community and from New York Mayor Rudy Guiliani to make the commercial. Lachky said in a 2019 interview, "Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale… the hitch coming into Battery Park and it was amazing…just amazing.”

The commercial has only been aired three times, the original time in 2002, again for the 10th and 20th anniversary with one small edit to the skyline- the digital addition of the One World Trade Center. This edited version will air again this year to remember all those we lost. 

This moving tribute still brings tears to my eyes today. Check out the updated version below and don't forget to share. 

Anheuser-Busch has partnered with Tunnel to Towers Foundation for the past five years to support America’s military, veterans, and first responders with housing assistance. Cesar Vargas, Chief External Affairs Officer, Anheuser-Busch said in a press release, “As we approach the 25th anniversary of September 11, 2001, Anheuser-Busch is honored to deepen its partnership with the Tunnel to Towers Foundation and help communities across the country recognize and remember those who answered the call. Anheuser-Busch is proud to support our heroic first responders and their families with critical housing assistance and to carry forward our nation's legacy of strength, courage, and resilience by serving those who serve.”