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Greyhounds are being exploited as part of a new ad campaign that’s scheduled to begin during the Super Bowl.

The multi-billion dollar shoe company Skechers recently filmed its television ad at a greyhound racing track. The advertisement features the dogs in racing jackets, racing against a smaller dog who is wearing Skechers shoes.

Airing this promotion would be bad enough any time — but airing it during the Super Bowl not only promises hundreds of millions of people will witness a form of animal cruelty that is being touted as a sport, but it also demonstrates gross ignorance on the part of Skechers.

Skechers needs to realize it is only promoting animal cruelty by supporting a sport in which innocent dogs die all the time for no reason.

Sign the petition imploring Skechers to act responsibly and pull this ad from the Super Bowl lineup — and from television altogether.