Sierra Embroidery

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Working on our own has been a challenge but over the years we have learned to improve so you can feel confidence in our work.

Promoting the work of local artisans didn't happen overnight. It takes effort and — above all — love for what you do. Our experience in this world of handicrafts has shown us how the financial crises have affected other businesses as well as our own. Diseases like the current pandemic and other circumstances have affected us all in some way. But we haven't let them defeat us because our faith, hope and enthusiasm for this work keep us going with this wonderful art.

"From the very first moment we came to love these designs, we didn't want to stop. We work hand-in-hand with artisans from the Sierra Madre who embroider designs inspired by nature itself. They are in charge of crafting our apparel, from tracing patterns, cutting the fabric, and stamping a motif on the cloth to guide the next step, which is hand-embroidery. We seek to maintain the same design but they can still vary slightly, because the work is entirely handcrafted and different artisans may work on them.

"When your family is helping you, they also help form a good work team. It makes you a more responsible person, by appointing each one to handle a certain task and everyone doing their best, sharing ideas and working with passion.

"Our materials vary occasionally. We work with pre-washed denim, cotton and colorful embroidery floss to give more life and quality to each of our designs and so they won't be affected when washed. The artisans who collaborate with us create their designs according to their sensitivity, which can vary and become very personalized.

"In these uncertain times, we work to reaching many different places and surprise people with Mexican art. Our love for our art and our dreams can be reflected in good embroidery."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

United States shipping only. Expedited shipping is unavailable. Allow for 1-2 days extra processing time. This product may ship separately from other products in your order and may have longer than normal shipping timelines as it will ship directly from its country of origin.

All sales of this product are final -- we do not accept returns or issue replacements unless there is a defect with the product. Please review our Returns & Exchanges policy.